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Posted 01 July, 2026
BBC

Group Sales Director

BBC
London, GBR, W12 7FA Full Time
Salary: £115,000 Annually
Reference: 35123

JOB DETAILS

JOB BAND: F

CONTRACT TYPE: Full-time Perm

DEPARTMENT: BBC Studios Digital Brands

LOCATION: London

PROPOSED SALARY RANGE: Up to £115,000 + London Weighting (£5,441) + 25% Bonus, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
BBC Studios Digital don’t just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world’s most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen-Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.

WHY JOIN THE TEAM?

Reporting into the VP Digital Growth & Strategy, the Group Sales Director will be the commercial engine behind BBC Studios’ next era of digital growth. This role blends creative instinct with commercial firepower - shaping big ideas and showcasing the quality inventory that only BBC Studios can deliver.

You will lead the Brand Partnerships and Partner Ad sales teams, selling market-defining branded content and sponsorship solutions, alongside partner (you tube pre-roll & social) ad inventory. You will position BBC Studios as a Tier 1 strategic partner for brands and agencies. This is a role for someone who can sell with authority, think with imagination, and build with intent.

YOUR KEY RESPONSIBILITIES AND IMPACT :

  • Drive revenue and performance accountability
    Hold full responsibility for branded content and partner sales revenue targets, KPIs and forecasting - sharing updates regularly, opportunities and mitigations with senior leadership.
  • Create and execute a high-impact commercial growth plan for your markets
  • Develop and instil the growth strategy and shape the team structure to deliver it.
  • Own key client and agency relationships
  • Build quality pipelines, nurture relationships, and convert opportunities into multi-year business across key clients and agency (senior leadership and investment teams)
  • Deliver market-leading pitches
  • Lead the team to deliver compelling, ambitious proposals that win briefs, deepen partnerships, and showcase the full breadth of what BBC Studios can offer
  • Cocreate a world-class commercial product suite
  • Define the next generation of BBC Studios’ digital partnership products - giving advertisers distinctive access to our global fandoms, premium IP and multi-platform reach that is competitively priced and positioned.
  • Champion the commercial potential of our IP
  • Work cross-functionally to align stakeholders and ensure our global catalogue — from global franchises to emerging brands — is activated and monetised to its full potential

YOUR SKILLS AND EXPERIENCE:

ESSENTIAL CRIERTIA:

  • Proven success selling multi-platform, content-led partnerships as well as video inventory.
    You have a track record of building, pricing and selling ideas that span social, digital, experiential, talent, and broadcast - with a strong grasp of how branded content delivers against brand, performance, and audience objectives
  • Experience leading high-performing sales teams
    You know how to set direction, coach talent, motivate through ambiguity, and build a culture that wins. You inspire confidence internally and externally
  • Developed industry network and strong commercial instinct
    Well-connected across agencies, clients and platforms, you’re comfortable negotiating at senior levels and navigating complex deal structures - from sponsorships to multi-year brand platforms
  • Strong record of innovation and commercial creativity
    You can design and price commercial products and partnership frameworks that tap into audience behaviour on platforms like YouTube, TikTok, Instagram, Snapchat, and emerging formats. You understand how to build things that scale - not just respond to briefs
  • Deep understanding of digital ecosystems and social video
    You bring curiosity, expertise and passion for how platforms evolve - creator economy, fan engagement, commerce integrations, data signals, format trends - and can translate this into partnership value
  • Financial acumen and confidence with revenue ownership
    You can manage pipelines, forecast accurately, build pricing strategies, and structure deals that drive sustainable growth
  • Exceptional communicator and relationship builder
    You can influence at all levels - from CMOs to internal creative leads - and present with clarity, conviction and warmth
  • A natural motivator and doer
    You cut through complexity, move teams forward, unlock blockers, and ensure ideas turn into delivery. You bring energy, resilience and a solutions-first mindset
  • Ideally, experience working with premium IP, fandoms or entertainment brands
    Not required, but highly valuable - especially understanding how to commercialise talent, formats, and global franchises.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.