Posted 07 July, 2026
Lead Digital Analyst
About the role
The Product Analytics and Experimentation team sits within the Data & Analytics directorate in the Technology department. Our mission is to deliver insightful and actionable data through reporting, analysis, and experimentation; with a focus on establishing best-practice processes and enabling data-driven decision making across all supported product teams. The Tesco Groceries & Clubcard app and store self-checkout tills are amongst the digital products supported by our team.
Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We’re driving innovation and transforming our Technology to become the world’s leading e-commerce business.
We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities.
At Tesco, you’ll find a world-class data environment with the Tesco Analytics Platform – all of our analytics, sales, and customer data in one place. Our team offers unparalleled opportunities to gain fantastic big data analytics experience while working extremely closely with the key decision-makers in the business.
Joining us means playing a part in defining, building and launching an ambitious roadmap of digital products that could affect the lives of millions of people over the years to come.
If that sounds exciting, then we'd love to hear from you.
What is in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary.
- Holiday starting at 25 days plus a personal day (plus Bank holidays).
- Private medical insurance.
- 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave.
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.
The above information is a shortened summary, refer to our policies for full details
You will be responsible for
You will be directly supporting our strategic Personalisation product teams. Whilst specific responsibilities will be dependent upon the changing needs of the Tesco business (you’ll likely be working on some of the newest innovations in the business), these teams are responsible for a range of product features including triggered communications, recommendation APIs, and growing a personalised digital experience for customers.
The following list provides an overview of some of the role’s key responsibilities:
• Leading the implementation and use of Adobe’s Customer Journey Analytics (CJA) across a variety of product analytics priorities. This will include working across business and customer teams to validate, utilise, and surface data in the best ways using CJA.
• Owning relationships with product managers, UX leads and Data Science Managers, helping them define objectives and key results, setting targets, analysing product releases, defining and validating hypothesis, and making product recommendations based on insight.
• Executing end-to-end analysis: gathering and shaping requirements; defining success metrics; identifying and validating various sources of data; identifying and validating methods of analysis; delivering impactful insights and liaising across teams to ensure the best recommendations are identified and acted on.
• Using advanced analytics and statistical techniques to answer business questions, making recommendations to improve customer experience and business results.
• Being the team expert on digital and product analytics; ensuring that you drive best practice across the team by guiding, training, and mentoring others
• Following our Business Code of Conduct and always acting with integrity and due diligence.
This role will best suit someone who enjoys working as part of a team, is well organised, pragmatic, and a lateral thinker with an inquisitive mind who is motivated to make change for the better and, most importantly, puts our customers first.
The position can be based either in our Digital Innovation Centre in Farringdon, London, or in our head office in Welwyn Garden City, with some occasional travel to the other office required. In line with our values, we strongly embrace flexible working options.
You will need
• Strong Adobe Analytics skills and understanding of web analytics. Experience of Adobe Journey Optimiser (AJO) or CJA in previous roles preferable, but not required.
• Working effectively with multi-disciplinary teams and understanding how to contribute to all phases of the product development lifecycle. Being able to influence and drive innovation without authority.
• Excellent verbal and written communication skills – you must be able to articulate complex concepts to a diverse audience.
• Several years of experience in analytics positions.
• Expert use of digital analytics and visualisation tools for big data analysis.
• Statistical modelling and analytics techniques.
Personal Skills:
• Flexibility, ability to plan and organise, responsiveness, creativity, self-starter
• Able to build solid working relationships with peers and senior leadership
• Ability to demonstrate strong written, verbal communication and presentation skills to all levels of seniority and disciplines within the organisation.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
